This is a Japanese snack product called "Umashio Pretzel" from the brand ブルボン (Bourbon). It appears to be a pretzel-style snack with a likely salty flavor, as "umashio" typically refers to a delicious salty taste in Japanese.
The packaging is predominantly blue, featuring a cartoon character of a blue bear. The product seems to be part of a larger brand or series called "Petit Series" as indicated by the text on the package.
The snack comes in a long, narrow package, suggesting it contains stick-like or elongated pretzel shapes. Through the transparent part of the packaging, you can see multiple light-colored, seemingly crispy pretzel sticks.
There's a QR code on the package, likely leading to more product information or the company website. The product is clearly aimed at the Japanese market, given the prominent use of Japanese text on the packaging.