Bangkok September 1, 2006: Central Food Retail Co., Ltd. is offering customers a real taste of Japanese summer throughout September by recreating the colourful ambience of a traditional Japanese market where products over 2,000 items directly imported from Japan are displayed to serve the lifestyle and treat your favorite of Japan. Catch the heat of the Aji Nippon Summer Festival at Central Food Retail’s outlet today until 26 September.

September in Japan is traditionally a time of summer celebrations with picnics under the blooming cherry blossoms and family gatherings at the local temple, where vendors line the streets to sell their fresh produce, traditional treats and dailycacies.

Mrs. Chiranun Poopat, Senior Vice President – Buying & Merchandising and Marketing of Central Food Retail Co;, Ltd, said that “September is a time of summer festivities in Japan and we like to bring that colorful and exciting experience to our customers so they can enjoy the wide range of premium products directly imported from Japan as well as the joyful of summer festival.

Foods from Japan are recognized and popular among customers in Thailand. At this festival we import more than 2,000 items from Japan and makes the splendid tastes to our products such as the most variety of ready to eat culinary dailyghts from Japan, the most selections of meat & seafood or your familiarity of Japanese grocery, where creating the festive mood of a genuine Japanese summer fair,” Mrs. Chiranun added.

Customers can experience these exciting sights, sounds, enticing aromas and of course, the traditional tastes of this special seasonal occasion with individual booths selling traditional Japanese fare in a temple market setting at Central Food Hall at Central Chidlom, Tops Market, Tops Super, marketplace by Tops and selected Tops Supermarkets.

Some of products highlight are freshly imported fruits and vegetables from Japan like Mustsu Japanese apple, Kyohou grapes and Yanagi mushrooms, Snow Fish Saikyo Miso Suke, customers can also indulge in the selection of spicy Japanese sauces and sake, plus an interesting selection of Japanese snacks.

During the launch event at Central Food Hall, the highlight is demonstration of bento arrangement, an essential of Japanese dining lifestyle. The arrangement is conducted by Chef Shiraishi Kikuo, Japanese Chef from Taihei restaurant at Banyan Tree Bangkok Hotel together with celebrity guest like Mr. Krit Sripoomsake, well-known DJ in Thailand.

Throughout the Aji Nippon festival promotion, SPOT Rewards card members can receive exclusive discounts on imported food items and other products from Japan and will get a free microwave proof ‘Aji Box with every 400 Baht spent on Japanese products.

Aji Nippon; Summer Festival, Japanese food promotion runs from 30 August – 26 September at Central Food Hall @ Central Chidlom, Tops Market Nana Square, marketplace by Tops at Sukhumvit 19, Sukhumvit 24, Thonglor, Piyarom, All Season Place, Kad Suan Kaew, Chiangmai Airport, Phuket Festival, Samui, and Tops Supermarket at Pinklao, Rama 3, Ladprao, Nanglynchee, Sukhumvit 41, Sriracha and Pattaya.