Bangkok July 13, 2006: Unilever Thai Trading and Central Food Retail Co., Ltd. have recently launched the ?SPOT Rewards Vitality Club? by Unilever to strengthen its branding strategy. The campaign will run under the slogan, ?Add Vitality to Life? in order to create new shopping experience for every lifestyle.

This innovative CRM program will differentiate the customer base and become powerful tools for targeted marketing. SPOT Rewards Vitality Club members will benefits with points collection for gift redemption or chance to participate in special workshop designed for club members only. The campaign starts today until end of June 2007.

Mr. Chanin Archjananun, Vice President, Customer Development at Unilever Thai Trading Limited, one of the largest consumer goods manufacturers and distributors in Thailand, said ?At Unilever our main mission is to add vitality to life for our customers. We are using a ?3 P? approach, which means 1) Portfolio: developing new product innovations for nutrition, hygiene, health, and beauty to better meet the needs of consumers; 2) Partnering: working in alliances with other organisations; and 3) People: letting all our employees join in adding vitality to their own lives.

We have applied the ?Add Vitality to Life? concept to all our brands. By paying attention to the consumer trends along with the intention to help people to feel good, look good, and get more out of life every day. The introduction of the ?SPOT Rewards Vitality Club by Unilever? with Central Food Retail is part of this mission.?

Mrs. Chiranun Poopat, Senior Vice President, Buying and Marketing, Central Food Retail Company Limited, said, ?Central Food Retail is dominated on freshness, & quality as well as always focus on customer?s health and hygiene which bring us to offer a better living for our customer. In addition, the company is a leading retailer that introducing innovative marketing campaign. We are on track of the successful launch of the first and only CRM programme, SPOT Rewards Card, which has been very successful ever since. And we now have 2.7 million members who actively shopping with their card.

This is the first time on partnership with Unilever to build on the success of our CRM programme. Both Central Food Retail and Unilever share the belief that the only way to retain customers in the long run is to truly understand their needs and their buying behaviour. SPOT Rewards Vitality Club will be able to add value by giving many more special privileges to the cardholders. That is how we can provide our customers more colourful and unique shopping experience.? Mrs. Chiranun concluded.

The SPOT Rewards Vitality Club by Unilever is the latest CRM strategy that will help build brand loyalty for both supermarket family chains of Central Food Retial and brands of Unilever.

The campaign offers special discounts and privileges to Central Food Retail SPOT Rewards cardholders who buy Unilever products from 89 stores of Central Food Hall, Tops Market, Tops Super, marketplace by Tops, and Tops Supermarket through three main product categories: Home Care (Hygienic Living), Personal Care (Primp & Pretty Up from Head-to-Toe), and Foods & Ice Cream (Heart Healthy Eating).

SPOT Rewards Vitality Club cardholders will enjoy shopping with earning points at every purchase of Unilver products; 25 baht for one point, while for special promotion of X2 (double), members will earn two points for every purchase of 25 baht from Unilever products. Members will be able to check their points and redeem its at Customer Service counter of every Central Food Retail supermarket chain. There will be a special workshop i.e. beauty workshop, food healthy workshop, trendy home decoration workshop or fun trip for cardholders to join. Check out your SPOT Rewards Vitality Club now at every store of Central Food Retail.