Recently Central Food Retail in cooperation with the Australian Trade Commission (Austrade) and the State Government of Victoria present the latest special promotion for shoppers - ?Tastes of Australia?. The event was chaired on the opening by HE Mr William Paterson, Australian Ambassador to Thailand and Mr Ian Pye, President of Central Food Retail Company Limited.

The fete will enjoy cooking demonstration of Australian Wagyu Beef, an exquisitely tender texture and incomparable luxurious taste, by Khun Cindy ? Sirinya Bishop and our Central Food Hall's chef ? Khun Nokweed including c ooking tips by Ekarin Yusooksomboon ? food stylist and columnist from ELLE DECORATION. More than 400 new Australian products will be offered. The event was held from 29 March to 25 April 2006 at 28 different stores in key destinations throughout Thailand - Central Food Hall, Tops Market, marketplace by Tops, and selected Tops Supermarket.

The opening of Tastes of Australia by Central Food Retail executive managements led by Mr Ian Pye (2nd from right) ? President, Khun Chiranun Poopat (Middle) ? Senior Vice President Buying & Merchandising and Marketing, Mr Nick Reitmeier (Right) ? Vice President International Food and Wine, Khun Phattaraporn Phenpraphat (Left) - Vice President Marketing & Public Relations together with Australian Embassy?s managements led by HE William Paterson (3rd from right) ? Australian Ambassador to Thailand, Mr Sean Riley (2nd from left) ? Senior Trade Commissioner and Mr Bryan Balmer (3rd from left) - Manager - Thailand and Indo China, State Government of Victoria, Australia.

Opening ceremony by HE Mr William Paterson and Mr Ian Pye

Mr Nick Reitmeier ? Vice President International Food and Wine,
Central Food Retail Co., Ltd. together with Mr Ian Pye ?
President welcomed and invited HE Mr William Paterson, Australian Ambassador to Thailand to visit Wine department of Central Food Hall.

Australian Wagyu Beef c ooking demonstration by Cindy-Sirinya Bishop

Chef Nokweed demonstrated Fusion Beef Salad

Chef Nokweed and Khun Ekarin helped on decorating the dish

Cindy-Sirinya Bishop and Low-fat menu, Fusion Beef Salad'

(From left) Mr Sean Riley Senior Trade Commissioner, HE Mr William Paterson Australian Ambassador to Thailand, Cindy-Sirinya Bishop,
Mr Ian Pye President, Central Food Retail Co., Ltd.
and Mr Nick Reitmeier Vice President International Food and Wine.

HE Mr William Paterson Australian Ambassador to Thailand bought homemade sausage to support underprivileged children to UNICEF.