Thailand’s leading food retailer, Central Food Retail Co., Ltd. (CFR), has unveiled a new branch of its flagship Central Food Hall at Central Festival Pattaya Beach, taking the world class food store into a major province for the first time.
 “As a popular destination second only to Bangkok and a hub of all sectors in the Eastern region, Pattaya holds a great potential for economic development,” said Mr. Ian Pye, President of Central Food Retail Co., Ltd.
“Pattaya welcomes more than six million visitors every year, and we decided to invest Bt100 million in building the best food store in Asia here. We’ll be offering customers in the Eastern region the new experience of shopping for premium quality in 70,000- 80,000 food products, including 5,000-7,000 imported goods from around the world.
“After the groundbreaking success of Central Food Halls at Central World and Central Chidlom, we believe that our first advance into the Eastern region will receive a warm welcome from the 3.92 million members of our SPOT Reward Card.”
Central Food Hall @ CentralFestival Pattaya Beach is situated on a 2,000 sqm plot. The third Central Food Hall, it supplies an abundance of premium food products including fresh meat, seafood, a wide selection of cheese, fruit and vegetable, ready-to-eat food and many other consumer products from top local and international producers. Cooking tips, recipes, expert advice and a personal chef service are also to be found here.

The wine and spirit department presents an unrivalled selection of 600 different labels displayed in a 24-hour temperature controlled environment for optimum quality. It also has large in-store bakery providing an immense variety of bread, pastries and cakes, and customers can choose from either or both Eastern or Western baking styles.

“Central Food Retail is holding the grand opening ceremony in association with more than 300 businesses alliances, and the winners of the Excellence Award 2008 for our partnerships will also be announced in this event.”

Not only is Central Food Hall ranked as the world’s third greatest food retailers, it is the only one in Asia to be named as one of the top five of the world’s 25 leading food retailers, judged by the Grocer magazine’s Academy of Experts.

Central Food Hall @ CentralFestival Pattaya Beach is now open. Enjoy a dazzling array of premium products from around the world, and express your trendy lifestyle with a new shopping experience at the most exciting beachfront food store on the Ground floor of CentralFestival Pattaya Beach, Central Pattaya Road. It’s open every day from 10 am till 11pm.