Customers will discover natural pork products offer less fat, tendered, and more juiciness which benefits from its 4 distinctive characters; free range pigs raised in a good environment, quality herb fed, no hormones and antibiotics added to their feed and pigs raised with careful nurturing.

The company invests 30 million baht on marketing campaign to promote the launch of fine quality natural meat, which available at all branches of Central Food Hall and Tops Market 28 stores nationwide.

“People today are paying more attention to their eating habits. The trend towards natural food is growing because they understand the value of vegetables and meat grown and raised in natural ways,” said Nick Reitmeier, Vice President – International Food & Wine, Central Food Retail.

“The Natural Meat project has been made possible by the cooperation with Department of Livestock Development and pig farmer. We see it as an opportunity to support our local farmers by opening up distribution channels and educating them about natural farming as the way to provide best quality products. It will help to raise the standard of our meat industry generally, and promote natural farming in Thailand.”

 “Every year, sales of pork account for more than 50 percent of total meat sales. With the launch of Natural Meat, we expect to see growth of 15-30 percent in our meat sales. We have set a marketing budget of around 30 Million Baht to communicate with our customers, focusing on the benefits of Natural Meat”

Central Food Retail works with Department of Livestock Development to initiate Hygienic Meat in Thailand since 1997, today’s launch is reinforcing our goals in food safety gearing on natural foods to offer the best products to our customers,” said Punnee Nutirong, General Manager – Buying & Merchandising Meat Product of Central Food Retail.

Central Food Retail selects only high standard pork from local pig farm for the best quality. Consumers can be sure that they will enjoy meat that’s completely free from chemicals. Plus the company is carefully with the logistic system by using ‘cold chain’ that able to keep low temperature for pork freshness until it arrive to butchers for the best selection to its customer.