Central Food Retail celebrates 2009 with the launch of Season’s Giving 2009 campaign, introducing customer centric New Year gift basket to serve all lifestyle. The campaign offers discounts and other benefits up to 25%.

The company has urged the environmental safe issue through the campaign by creating reusable gift basket made from tin and fabric to align with company’s strategy ‘Go Green’.

 “In Season’s Giving 2009, Central Food Retail is offering a wide variety of premium food and drinks products at good value gift baskets to send their greetings and best wishes to their family, friends, partners and clients.” said Mrs. Chiranun Poopat, Senior Vice President – Buying & Merchandising and Marketing, Central Food Retail Co Ltd., the operator of Central Food Hall, Tops Market, Tops Super and Tops Daily.

“In this year, we use the Customer Centric strategy as our main direction to select the best products and set the categories of our gift baskets for all groups of customers such as Metrosexual, there are the purple-pink gift basket; for heath-conscious customers, there are special gift baskets co-created by expert from Bumrungrad Hospital for people who control on heart disease, cholesterol or diabetic.”

“To emphasize the Go Green concept for the environment, this year’ exquisite gift basket comes in the new trendy designs that meet all customers’ preferences and suit best for all lifestyle. The recipients can fully reuse their baskets in many occasions such as the colourful gift basket that came in the bucket shape, it can be used to contain their belongings at homes and workplaces or the basket in the trunk shape can be applied in different ways. It is an easy way to lower trashes, helping our environment”

Mrs. Chiranun added that “Central Food Retail estimated that the New Year campaign could boost sales by 10-12 per cent. We’re confident that with the attention we’ve paid to customer needs and our expertise in product selections, our gift baskets will be the No. 1 gift selection as the previous years.”

“Our New Year basket selections are unique in their diversity to suit all lifestyles,” said Mr. Nick Reimeier, Vice President for International Food and Wine, Central Food Retail Co Ltd.

“Each product reflects the individual of the giver and the message intended for the recipient. This year we are providing more than 100 styles of ready-made gift baskets as well as more than 300 forms of gift sets.”

The highlight gift baskets include:
Crème de la Crème. Rosy pink bucket with premium products such as Davidoff Café Fine Aroma, Van Houten Cocoa Powder, Twinings Earl Grey Tea, Langnese Bee Easy Honey, Hahne Crusty Cream Chocolate, Churchill’s Arabella Chocolate Chunk and Hazelnut Cookies, and Johnnie Walker Gold Label.

Black Pearl. Smart black bucket with selected gifts in black theme, including Davidoff Premium Duo Set, Twinings Prince of Wales Tea, Cooking for Fun Olive Oil Churchill’s Arabella Chocolate Chunk and Hazelnut Cookies, Cavendish Pear and Blackberry Drops, and Johnnie Walker Black Label Centurion.

Pure Organic Delight. Unbleached fabric basket with organic products such as Green Net Broken Rice, Healthy Mate Organic Olive Oil, Bragg Organic Apple Cider, Prego Organic Italian Mushroom Sauce, San Remo Organic Penne, Walker’s Organic Traditional Wheat ‘N’ Oat Biscuits.

Pink Pleasure. Lively pink basket with a selection for flamboyant, including El Prado Tempranillo Rose Wine, Lorina Pink Lemonade, Lanna Café Premium Roasted Coffe, Heladif Rose Tea Bags, Alpen Raspberry Cereal Bar, Arnott’s Tim Tam Love Potion Raspberry Chocolate, and Meica Trueman 6 American Style Hot Dog.

Cherished Beauty. Charming violet basket with attractive items including Chateau De Loei Red Wine, Lorina Blueberry Lemonade, Twinings Darjeeling Tea, Champion Pitted Prunes, Smucker’s Bluberry Jam, Paradise Soy and Linseed Crackers, and Meica Trueman 6 American Style Hot Dog.

Ms. Phattaraporn Phenpraphat, Vice President – Marketing & Public Relations of Central Food Retail said “Central Food Retail has arranged special promotional campaigns for holiday’s season : customers will  order New Year gift baskets in the catalogue from 10,000 -300,000 Baht, receive cash discounts up to 17%.

To reciprocate customer’s loyalty who hold Spot Reward Card, accumulate receipts 30,000-100,000 Baht, receive Tops  gift voucher  up to 5,000 Baht. Moreover, purchase by Central Card, Central Master Card and Robinson Visa Card, receive Tops gift voucher  up to 5,000 Baht.

Customer will also enjoy shopping with the Central Payment Plan or Robinson Payment Plan of interest rate at zero percent for three months to cardholders of Central Card, Central MasterCard and Robinson Visa Card.

Enjoy your shopping and celebrate Season’s Giving with New Year gift basket and special promotion that starts now until January, 6 2009 at all 106 stores of Central Food Hall, Tops Market, Tops Super and Tops Daily nationwide.