Central Food Retail (CFR) is investing 35 million baht in introducing latest marketing activities to celebrate the 12th anniversary of Tops, while citing its visionary CRM strategy is a key success to differentiate and maintain its leading position in the retail business.

The company has also announced its major sponsorship for the ‘Babb Byrd Byrd Show’ as part of its ‘emotional marketing’ strategy.

 “Central Food Retail has been in Thai retail business for 12 years now,” said Phattaraporn Phenpraphat, Vice President – Marketing & Public Relations of Central Food Retail Co., Ltd.  “One of our focus is to understand customer. Under our CRM, SPOT Rewards Card Program, we carry out research on consumer behaviour in order to introduce the kind of services and marketing promotions that will provide the best advantages to every one of our clients. And we believe that ‘emotional marketing’ could build loyalty and engagement to the brand”.

“Customer is now concerning in three major issues, rising cost of living, healthy products, and environment. As a leading retailer in Thailand, we have been working and launching several campaigns to capture these trends to serve best for our customer”.

Ms. Maytinee Pisutsinthop, Vice President – CRM & Brand Marketing of Central Food Retail Co., Ltd. said that The 12th anniversary campaign, the company remains focused on adding value and offering customers with more privileges.

“An exclusive concert for Tops customer, food festivals every month with undergoing activities for customers to participate such as cooking workshops, cooking demonstration as part of our emotional marketing strategy,” she said.

“We’re planning to spend 35 million baht to launch “Tops 12 years of Magic Memories” a campaign to celebrate our 12th year Anniversary. We will create marketing activities and sales promotion campaigns along with social activities such as “Unite for our underprivileged children” to give something back to society. We hope that our 12 years in business will reflect our success as the leading retail supermarket, and our position as a company that cares for providing the most valuable privileges for its customers.”

The campaign “Tops 12 years of Magic Memories” is marketing campaign that offers an exclusive ‘Babb Byrd Byrd Show’ for Tops customers only on Sunday 24 August 2008 at Impact Areana Muangthongthani.

 “Unite for our underprivileged children” is a programme to raise funds from sell drinking water and consumer products such as rice and cooking oil under the Own Brand of Tops and Central Food Hall. Ten per cent of the proceeds will be presented to UNICEF to help underprivileged children.