Central Food Retail Co., Ltd., distributor of Segafredo Zanetti Espresso premium Italian coffee in Thailand, is joining the Black and White Photographic Society of Thailand (BWthai) to hold an exclusively black and white photo competition with the title, 100 Emotions with Segafredo Zanetti Espress. The competition aims to reflect the emotions evoked by Italian art, the branding element that Segafredo Zanetti Espresso wishes to communicate to Thai consumers. Winners will receive cash prizes and an opportunity to exhibit their photos at Central World Plaza.

“The photo contest is not only one of Segafredo Zanetti Espresso’s marketing activities, but also a reflection Italian lifestyle, art, and cuisine,” said Ms. Kannikar Veerapong, the company’s Vice President - Food & Beverage.

“It will also emphasize the unique ambience of the café, with Italian decor incorporating a stylish black and white theme and images of people in different attitudes. It’s an illustration of the unique quality of the Segafredo brand, and also part of the of the annual Italian National Day celebrations in June.

“Italy is renowned for its artistic heritage and the exhibition is a reflection of the Italian identity. Atmospheric black and white photography perfectly matches the brand image of Segafredo Zanetti Espresso because even though only the three shades black, white and grey, are involved, the contrast and light and shade present a dramatic effect. Central Food Retail believes that the beautiful photos entered for the competition will express an Italian feeling and aesthetic that are at the heart of Segafredo Zanetti Espresso.”

For the winner, there will be a cash prize of 50,000 baht; the First Runner Up will receive a cash prize of 30,000 baht, the Second Runner Up will receive 20,000 baht, and there will be ten Consolation Prizes of 15,000 baht. In addition, all the winning photos will be exhibited at the 8th branch of Segafredo Zanetti Espresso, which will be opened this year, and the last 100 photos entered will be exhibited on the 7th floor of Central World Plaza for one week.