Central Food Retail Ltd. is joining force with the Provincial Commerce Offices of nine provinces in the Lower Northern region for another of its successful promotions of regional fruit and farm produce.

Apart from the 9 Lower-Northern Provinces Fruit Fair, a great variety of Northern fruits will also available at 94 branches of Tops Super, Tops Market and Central Food Hall across the country. These fruit fairs held by Central Food Retail are expected to distribute a total of five million kilogrammes of produce this year.

“On behalf of Phitsanulok province, I can say that we have always emphasized the promotion of community products that reflect local wisdom,” said Phitsanulok Governor Somboon Sripattanawat.

“Our main concern is in marketing and promotion. Our promotion policy, ranging from within the area and the region out to international markets, puts the plan into practice. We have worked hard on this, because our ambition is to raise the earning power of the people in our community and improve their quality of life.”

“Phichit is a province with safe agricultural products, where people live their life under a sufficiency economy, and benefit from good administration of water and natural resources,” said Pichit Deputy Governor Suwit Watcharotayangkura.

“We’ve also made the local economy more efficient and more competitive by urging improved product quality and finding more opportunities through alternative distribution channels. We’ve based our implementation on a sufficiency economy, which calls for the participation from different sectors of society. This time, we have joined forces with Central Food Retail to bring more opportunities for farmers and OTOP entrepreneurs”.

Central Food Retail bringing bountiful fruit from Lower-Northern Provinces

“The fruit fair has proved so successful that we’re bringing it back again, this time highlighting especially the exotic fruit of the lower-Northern provinces,” said Ms. Chiranun Poopat, Senior Vice President – Buying & Merchandising and Marketing, Central Food Retail Ltd.

“Consumers from all around the country will be able to buy fine fruit and signature products of the nine provinces at Tops Super, Tops Market and Central Food Hall. With our strong, nationwide distribution system, consumers can be assured of the freshness, health and quality of the produce.

            “It is Central Food Retail’s philosophy to support local economies and trade in the community. We shall continue our cooperation with the government sector to distribute local, domestic produce as it has been such a success over the years.

 “The product inspection and quality control are guaranteed with the ‘Q’ sign that ensures the freshness, health and quality of the produce from the farm to the store. The sign also shows the farmers and dealers that their products are being handled with care.” concluded Ms. Chiranun.

The 9 Lower-Northern Provinces Fruit Fair will feature ma yong chid, tha koi grapefruit, processed grapefruits, perticide-free vegetables, sun-dried bananas, and export-quality golden nam dok mai mango from Phitsanulok and Phichit. There are sweet, seedless ma li ong banana from Phitsanulok packed with protein, calcium, phosphorus, iron and Vitamin C, along with discounted signature products and processed foods from all nine provinces.

Consumers throughout Thailand will be able to shop for the products of The 9 Lower-Northern Provinces Fruit Fair at the 94 branches of Tops Super, Tops Market and Central Food Hall nationwide.