Bangkok – 13 September 2007 – Central Food Retail Co., Ltd. has invested 80 million Baht into launching Segafredo Zanetti Espresso premium Italian coffee in Thailand. The move will strengthen the company’s position as a leading premium food retailer with many distinctive lines. With high quality and the perception of a sophisticated lifestyle as its main competitive advantages, Segafredo Zanetti Espresso are sure to attract coffee lovers looking for a new experience with the beverage of their choice.

“Central Food Retail is making a determined move towards the top of the premium food retail industry in Thailand,” said Ms. Kannikar Veerapong, the company’s Vice President - Food & Beverage. “This time, we’ve selected an Italian coffee that will offer Thai consumers an exciting new coffee drinking experience. It’s the one that has impressed dedicated coffee lovers around world, and we’re confident that Segafredo Zanetti Espresso will win approval from customers in Thailand, too.

“We’ve invested at least 80 million Baht to bring Segafredo Zanetti Espresso into our range, and together with extensive brand building, our strategy will to educate customers on what good coffee is all about. We’re targetting consumers with a modern lifestyle, and those who are open to trying new ideas.

“There are now three Segafredo Zanetti Espresso shops in Bangkok: at Central Food Hall on the 7th Floor of Central World, Thong Lo and on Sukhumvit 41. Four more branches will be launched this year, and by the end of 2008 there will be 15 stores nationwide.”


Segafredo Zanetti is a major unit of the Massimo Zanetti Beverage Group established in Bologna, one of Italy’s most famous culinary centres, in the early 1970s. The group is engaged in all aspects of the coffee culture, with coffee plantations, roasting plants, coffee making appliances and coffee houses. The reputation and dedication of Segafredo Zanetti promises consumers an aromatic and passionate taste experience in a truly Italian style.

Segafredo Zanetti has ten roasting plants in Italy, Austria, Brazil, Finland, France, the Netherlands, Poland, and the USA with a combined annual capacity of 130,000 tonnes. The freshly roasted beans are packed into airtight containers to preserve their aroma and flavour, so that customers everywhere in the world are guaranteed the same high quality of coffee.

Segafredo Zanetti operates a franchise of more than 600 coffee houses. They are in London, Miami, Paris, San Francisco, Sydney, Tokyo, Zurich and cosmopolitan centres around the world, and Bangkok is the latest to welcome the authentic Italian coffee culture.

In Thailand, Segafredo Zanetti Espresso and its products, from coffee beans to coffee house, are represented exclusively by Central Food Retail Company Limited.