 Reader's Digest Trusted Brands Survey:
Consumers Reveal Brand Damage is Largely Restorable In Due Course
Reader's Digest Trusted Brands Survey 2011 About the survery of Reader's Digest Trusted Brand The Survey is 13th consecutive year, is one of the most representative and transparent consumer surveys in Asia, with trusted brand results brought about solely by consumers' unsolicited brand recall opinion and attribute scoring. Carried out in October 2010, telephone survey of 8,000 respondents were interviewed in Asia with 1,000 of them from Thailand. Conducted by Synovate, one of the world's top custom research firms, the Survey provides valuable insights into the decision making process of consumers, while at the same time seeks to give due recognition to outstanding market performers.
About Reader's Digest:
The Reader's Digest Association, Inc. is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. It publishes 90 magazines, including 50 editions of Reader's Digest, the world's largest-circulating magazine, operates 83 branded websites generating, and sells approximately 40 million books, music and video products across the world each year. It is headquartered in New York, USA. Reader's Digest Asia's website is www.rdasia.com |
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